Aims:  
  • To understand how social media can be harnessed to enhance the impact of tobacco control strategies among Indigenous Australians.  
Objectives:  
  • Smoking causes 1/5 deaths of Aboriginal and Torres Strait Islander people. Many social media tobacco control campaigns exist, but there is minimal understanding of their effectiveness.

Summary:  

This is a three year project, made up of four studies:

  • Study 1: What social media health information is being shared within communities, how and by who?
  • Study 2: How can social media be used effectively to reduce smoking and improve health?
  • Study 3: How can Aboriginal Community Controlled Health Services use social media effectively for reducing smoking?
  • Study 4: How can Aboriginal Community Controlled Health Services use social media to support people who want to quit smoking?

Working with a team of over 20 Indigenous community based peer researchers from Darwin, Nhulunbuy and Alice Springs we will combine online data collection and analysis with interviews with both users and non-users of social media.

All community based peer researchers are eligible to enroll in the Certificate II in Community Health Research

Chief investigators:
Project manager:
  • Vicki Kerrigan
Contact information:

Please email Vicki Kerrigan for further information.

Project dates:

The project commenced in April 2016. 

The team create short videos for social media to share updates on the social media and health research project. Check out the videos here

Latest news:

 

  1. Media Release | Researchers will not accept support from tobacco industry funded Foundation for a Smoke-Free World

    Media Release | Researchers will not accept support from tobacco industry funded Foundation for a Smoke-Free World

    Date

    Leading Australian researchers have stated they will not accept any funding or support from the tobacco industry funded Foundation for a Smoke-Free World in an Editorial in the Australian and New Zealand Journal of Public Health today.

  2. NT News | Sharing health message on FB

    NT News | Sharing health message on FB

    Date

    NT News | Sharing health message on FB

  3. Media release | Feel-good social media posts more likely to encourage healthy behaviour

    Media release | Feel-good social media posts more likely to encourage healthy behaviour

    Date

    Positive health-related social media posts that provide new information are more likely to be shared by Aboriginal and Torres Strait Islander people to encourage healthy behaviours, a study has found.

  4. Project Newsletter October 2017

    Project Newsletter October 2017

    Date

  5. Top doctor calls for total ban on cigarettes, switch to e-cigarettes

    Top doctor calls for total ban on cigarettes, switch to e-cigarettes

    Date

    Menzies School of Health researcher Dr Marita Hefler says the rapid evolution of alternative nicotine products, such as e-cigarettes, meant outlawing combustible tobacco, including cigarettes, was now possible.

  6. Call to ban durries in Oz

    Call to ban durries in Oz

    Date

    NT academic says outlawing smokes is not impossible THE rise in popularity of ecigarettes could open the door to a legislated ban on the sale of cigarettes, according to a Northern Territory academic.

  7. Is it time to outlaw cigarette sales in Australia?

    Is it time to outlaw cigarette sales in Australia?

    Date

    In a commentary published in the international journal Tobacco Control, Dr Marita Hefler said “The ongoing availability of cigarettes is an historical anomaly. Any other consumer product that kills up to two-thirds of its long-term users remaining legal is unimaginable.”

  8. Project newsletter | April 2017

    Project newsletter | April 2017

    Date

  9. ABC Radio Alice Springs - Social Media Tobacco Project

    ABC Radio Alice Springs - Social Media Tobacco Project

    Date

  10. Project newsletter | December 2016

    Project newsletter | December 2016

    Date

  11. Facebook could help lower Indigenous smoking rates

    Facebook could help lower Indigenous smoking rates

    Date

    Indigenous people have the highest rates of smoking in the country, but researchers in the Top End believe Facebook could be the most effective way of helping them quit.

  12. Facebook could help lower Indigenous smoking rates, ABC TV

    Facebook could help lower Indigenous smoking rates, ABC TV

    Date

    Smoking causes 1/5 deaths of Aboriginal and Torres Strait Islander people. Many social media tobacco control campaigns exist, but there is minimal understanding of their effectiveness.