- To understand how social media can be harnessed to enhance the impact of tobacco control strategies among Indigenous Australians.
- Smoking causes 1/5 deaths of Aboriginal and Torres Strait Islander people. Many social media tobacco control campaigns exist, but there is minimal understanding of their effectiveness.
This is a three year project, made up of four studies:
- Study 1: What social media health information is being shared within communities, how and by who?
- Study 2: How can social media be used effectively to reduce smoking and improve health?
- Study 3: How can Aboriginal Community Controlled Health Services use social media effectively for reducing smoking?
- Study 4: How can Aboriginal Community Controlled Health Services use social media to support people who want to quit smoking?
Working with a team of over 20 Indigenous community based peer researchers from Darwin, Nhulunbuy and Alice Springs we will combine online data collection and analysis with interviews with both users and non-users of social media.
All community based peer researchers are eligible to enroll in the Certificate II in Community Health Research.
- Associate Professor David Thomas
- Marita Hefler
- Vicki Kerrigan
Please email Vicki Kerrigan for further information.
The project commenced in April 2016.
- National Health and Medical Research Council (NHMRC)
- Danila Dilba Health Service
- Miwatj Health Aboriginal Corporation
- Central Australian Aboriginal Congress
- Aboriginal Medical Services of the Northern Territory
- Policy and Practice Brief: Social Media to Enhance Indigenous Tobacco control
- Social media in health promotion and tobacco control | Tips and Tricks, March 2018
- Make Facebook work for your health service - View the video here
The team create short videos for social media to share updates on the social media and health research project. Check out the videos here.
Media Release | Researchers will not accept support from tobacco industry funded Foundation for a Smoke-Free World
Leading Australian researchers have stated they will not accept any funding or support from the tobacco industry funded Foundation for a Smoke-Free World in an Editorial in the Australian and New Zealand Journal of Public Health today.
NT News | Sharing health message on FB
Positive health-related social media posts that provide new information are more likely to be shared by Aboriginal and Torres Strait Islander people to encourage healthy behaviours, a study has found.
Menzies School of Health researcher Dr Marita Hefler says the rapid evolution of alternative nicotine products, such as e-cigarettes, meant outlawing combustible tobacco, including cigarettes, was now possible.
NT academic says outlawing smokes is not impossible THE rise in popularity of ecigarettes could open the door to a legislated ban on the sale of cigarettes, according to a Northern Territory academic.
In a commentary published in the international journal Tobacco Control, Dr Marita Hefler said “The ongoing availability of cigarettes is an historical anomaly. Any other consumer product that kills up to two-thirds of its long-term users remaining legal is unimaginable.”
Indigenous people have the highest rates of smoking in the country, but researchers in the Top End believe Facebook could be the most effective way of helping them quit.
Smoking causes 1/5 deaths of Aboriginal and Torres Strait Islander people. Many social media tobacco control campaigns exist, but there is minimal understanding of their effectiveness.